Careers Consultant rebrand
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Careers Consultant rebrand ⋆
My client was a careers consultant who asked for a new and fresh design for her logo, business cards, powerpoint template and invoice template. Her company was aimed at helping people aged 50+ who wanted to change jobs or to pursue a new passion for their career.
University of Reading | 2022
LOGO DESIGN:
During the first meeting with my client, they stated that they wanted their logo to look “sophisticated”, “professional”, “not too quirky”. After creating a variety of mock ups of different typefaces, they chose the typeface Didot along with Sweet Sans pro. It was important for me to consider whilst designing that this logo would be suitable for usage on both print and digital documents.
BUSINESS CARD:
For the business cards, my client stated that they wanted a “simplistic” and “clear” design to display her business information. With this in mind, it was important to both emphasise the logo to create a secure and recognisable brand identity, as well as to place the contact information clearly on the back.
POWERPOINT TEMPLATE:
One of my clients services include large talks and presentations. With this in mind, she requested a powerpoint template that catered to the information being displayed whilst showing a professional brand identity.