Teapigs packaging
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Teapigs packaging ⋆
Teapigs is recognised for prioritising big flavours and new ways to make their products sustainable. For this rebranding project, I wanted my designs to reflect Teapigs’ joyful brand identity and their mission to make tea ‘fun again’ when you’re having your morning cuppa.
For this project I designed the logo, and the typography and layout of the products information. I also designed and hand crafted the boxes myself, as well as illustrated the cartoon pigs for a playful brand mascot.
University of Reading | 2023
FRONT:
THE MASCOT:
When i first saw the brands name ‘Teapigs’ i was drawn to their fun play on words as it was reconsigable and stood out from other tea brands on retail shelves. With this in mind, I drew a mascot of a cartoon pig to add to the brand playful identity. My strategy for the big is that its appearance stays the same, but its clothing/activity/ expression will be slightly different due to the theme and flavours of the teas. For example: for the ‘Calming Tea’, the pig is relaxing on the sofa, and for the ‘Snooze Tea’ the pig is sleeping.
RIGHT SIDE:
BACK :
LEFT SIDE:
